TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

trade marketing [1 record]

Record 1 2020-11-18

English

Subject field(s)
  • Merchandising Techniques
  • Marketing Research
DEF

The marketing to the retail and distributive trades.

French

Domaine(s)
  • Techniques marchandes
  • Étude du marché
DEF

Association mercatique entre producteurs et distributeurs.

CONT

Le trade marketing consiste à développer des partenariats ou accords spécifiques entre distributeurs et producteurs sur les gammes de produits en vue d'anticiper et de satisfaire la demande du consommateur.

OBS

mercatique associée : terme publié au Journal officiel du 22 septembre 2000.

Spanish

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